Dynamic People Consulting is recruiting aJameson Brand Ambassador for Pernod Ricard Kenya, a global competitor in wines and spirits.
Reporting to the Regional Brand Ambassador - Whiskies, the role of the Brand Ambassador is to conduct the most informative and professional product/brand tasting in Kenya to high profile connected consumers.
The Jameson Brand Ambassador will be responsible for the following;
Reporting to the Regional Brand Ambassador - Whiskies, the role of the Brand Ambassador is to conduct the most informative and professional product/brand tasting in Kenya to high profile connected consumers.
The Jameson Brand Ambassador will be responsible for the following;
- Building relationships with target outlets including consumer and trade promotions, bar staff education, negotiation of brand visibility space/opportunities;
- Recruiting & converting Key influencers & target consumers to the brand through trial & brand education;
- Seeking relevant opportunities for brand activation – trade associations, relevant events etc.;
- Optimising visibility and identifying opportunities (e.g. in-store communication) for Jameson in the off-trade; assist sales team with store merchandising, incorporating POS materials etc;
- Representing the Jameson brand to trade & lifestyle press when/where opportunities arise;
- Representing Jameson best practice to assist in design and implementation of key on/off trade activities to Sales and Marketing team;
- Promoting and highlighting Jameson PR activities to relevant media / press contacts;
- Identifying opportunities in the market suitable for Jameson involvement;
- Identifying & targeting On-Trade accounts for brand image/development in collaboration with the Trade Marketing Manager;
- Maintaining a database of all prospects collected from events attended, leads and collecting from premium clubs.
The successful candidate should have the following qualifications:
- Bachelor’s Degree in Marketing;
- Three – Five (3 – 5) years work experience in a dynamic Marketing environment;
- Has a strong desire and passion for brand marketing and sales;
- Ability to embody the Jameson charisma;
- Strong IT skills;
- Outgoing, confident and an excellent communicator;
- A creative & highly enthusiastic self-starter;
- Independent, self motivated & can work off one’s own initiative.
If you believe you qualify for this position, please apply for the position by uploading your CV to our website: www.dpckenya.com under vacancies.
Only qualified candidates shall be contacted
Only qualified candidates shall be contacted
